Privacy Policy

1. Overview

This Privacy Policy applies to the AtaytisTech website, AtaytisTech Library, AtaytisTech Visuals, and Power BI custom visuals made available by AtaytisTech through Microsoft Marketplace or other approved distribution channels.

We do not sell personal data. We only collect information that is needed to operate the website, deliver purchases, manage accounts and subscriptions, provide support, improve our services, and meet legal or security obligations.

We operate from Lithuania and process personal data in line with applicable privacy laws, including the EU General Data Protection Regulation (GDPR) where it applies.

2. Information We Collect

• Account information: Name and email address when you create an account, sign in, subscribe, activate access, or manage purchases.
• Purchase and subscription information: Product purchases, subscription status, plan details, billing period, order references, and related transaction records.
• Payment information: Payments are processed by Stripe, PayPal, or Microsoft, depending on where you purchase. We do not store full card numbers or full payment credentials.
• Support and contact information: Information you send when contacting us, requesting a quote, joining a newsletter, or asking for product support.
• Email and consent information: Marketing consent changes and email delivery events such as delivery, bounce, unsubscribe, open, or link-click events supplied by our email provider.
• Website usage information: Pages visited, approximate location, browser and device details, IP address, referral source, and cookie or analytics events, where permitted.

3. Power BI Custom Visuals

AtaytisTech Power BI custom visuals distributed through Microsoft AppSource as certified visuals are designed to run inside Microsoft Power BI without connecting to external services. They do not send HTTP/S requests, WebSocket requests, telemetry, report data, model data, measure values, column values, filters, user selections, or other Power BI report contents to AtaytisTech.

Power BI may provide a visual with data from your report so the visual can render on the report canvas. That processing happens inside the Power BI environment. AtaytisTech does not receive, store, analyze, reuse, sell, or share the data displayed in your Power BI reports.

Our certified AppSource visuals do not load external scripts, images, fonts, links, APIs, or other online resources from AtaytisTech or third parties. They also do not use report data for advertising, profiling, AI training, product analytics, or marketing.

Licensing, billing, purchase management, and entitlement assignment for paid AppSource visuals are handled by Microsoft. Microsoft may provide us with marketplace, transaction, subscription, support, or publisher reporting information according to Microsoft's marketplace processes, but this does not include the data shown in your Power BI reports.

4. How We Use Information

• To deliver products and services: Process orders, provide product access, manage subscriptions, and maintain customer accounts.
• To provide support: Respond to questions, troubleshoot issues, and send transactional messages about purchases, subscriptions, or account activity.
• To operate and improve the website: Understand site performance, fix errors, improve product pages, and measure the effectiveness of our content.
• To manage communications: Record consent, honor unsubscribe requests, suppress invalid addresses, and understand whether requested emails were delivered.
• To protect the service: Detect abuse, prevent fraud, enforce terms, and maintain the security of our systems.
• To meet legal obligations: Keep appropriate business, accounting, tax, and compliance records.

Where GDPR applies, our legal bases may include performance of a contract, legitimate interests, consent, and compliance with legal obligations.

5. Sharing and Disclosure

We share personal data only where needed to run our business, provide our services, or comply with the law. This may include:

• Payment and marketplace providers: Stripe, PayPal, and Microsoft for payments, subscriptions, refunds, marketplace purchases, tax handling, and entitlement management.
• Email and communication providers: Brevo or similar services for transactional emails, product access messages, support replies, and newsletter messages where you have opted in.
• Hosting, database, and authentication providers: Service providers that help us host the website, store account records, manage sign-in, and operate customer-facing features.
• Analytics providers: Google Analytics or similar tools to understand website traffic and performance, subject to cookie settings and applicable law.
• Legal and safety reasons: Courts, regulators, professional advisers, or other parties when required by law or necessary to protect rights, safety, security, or prevent fraud.

6. International Transfers

Some of our service providers may process personal data outside Lithuania or the European Economic Area. Where this happens, we rely on appropriate safeguards where required, such as adequacy decisions, standard contractual clauses, or other lawful transfer mechanisms.

7. Cookies and Analytics

We use essential cookies and similar technologies to operate the website, support sign-in, remember preferences such as currency, maintain security, and provide purchases or account features. We may also use analytics cookies to understand site traffic and improve the website.

You can manage cookies in your browser settings. If you disable certain cookies, parts of the site such as sign-in, checkout, account management, or saved preferences may not work as expected.

8. Data Retention

We keep personal data only for as long as reasonably needed for the purposes described in this policy. Account, purchase, subscription, and business records may be retained while your account is active and for a reasonable period afterwards to provide support, resolve disputes, prevent fraud, and meet accounting, tax, or legal requirements.

Support messages and marketing preferences are kept for as long as needed to respond to requests, maintain suppression lists, or respect your communication choices.

9. Data Security

We use reasonable technical and organisational measures to protect personal data, including HTTPS, access controls, trusted payment processors, secure service providers, and routine security practices. No online service can guarantee absolute security, but we work to keep personal data protected and limit access to people and providers who need it.

10. Your Rights

Depending on where you live, you may have rights to access, correct, delete, restrict, or object to the use of your personal data. You may also have the right to request portability, withdraw consent, opt out of marketing, or lodge a complaint with a data protection authority.

To exercise these rights, contact us at info@ataytistech.com. We may need to verify your identity before completing certain requests.

11. Children's Privacy

Our services are intended for business users, analysts, developers, and adults. They are not directed to children under 16, and we do not knowingly collect personal data from children. If you believe a child has provided us with personal data, contact us and we will take appropriate steps to remove it.

12. Changes to This Policy

We may update this policy from time to time to reflect changes in our products, legal requirements, service providers, or privacy practices. When we make changes, we will update the "Last updated" date above.